Category Archives: Racing Logo Design

Tyler Walker is a NASCAR race car driver and a World of Outlaws sprint car driver. His company , The Walker Sports Group, oversees the promotion and sponsorship of his racing career. The group needed a brand that represented Tyler Walker and who he is: a free spirited, adrenalin junkie Californian, who lives life to the fullest and loves to race, skateboard, and surf.

The racing logo design for the Walker Sports Group went through a logo design process where much of the emphasis was on the explorations and sketches.  The final logo design was created by combining symbols which represented the 3 passions of Tyler Walkers life. The parts of the logo design included a skateboard symbol, surfboard symbol, and a race car wheel symbol. The logo design was just the beginning of the branding which also included a website and a CD jewel case presentation packaging.

Similar types of logo design may include: skateboard logo design, surfing logo design and race car logos.