He’e Nalu is a surfing company located in Hawaii, on the island of Oahu. The surf company introduces and teaches the art of surfing to beginners as well as helping experienced surfers advance their skill. Although surf lessons are their forte, He’e Nalu is expanding their company to sell merchandise as a global surf brand.

He’e Nalu needed a logo designer to create a surfing logo and brand to position themselves in the global surf market. Because the definition of He’e Nalu was used by ancient hawaiians to describe the surf, it was important to create an iconic and memorable design for the surf logo, but also have an ancient or primitive flare. Once the logo process was complete, we presented custom logo artwork that included a set of waves which helped give the surf logo an aged  look and feel. Applications for the He’e Nalu logo included surfboard logo design, surfing t- shirt designs and other surf designs.

Similar types of logo design include: surf logo, surfboard logo design and surfboard design.